website thubmnail of The First Group

The First GroupReviews 3,692

4.2

On Sitejabber, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
How would you rate The First Group?
grey star
grey star
grey star
grey star
grey star

The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
144
This company responds to reviews on average within 11 days

We monitor reviews for authenticity

NL
1 review
0 helpful votes
Follow Vijay K.
Unfollow Vijay K.
Share Review
Report Review

False Promise Maker Company
December 15, 2025

Really not happy with company FirstGroup. From starting my interaction with company, they never fulfilled what they promise. I feel, company is making fool to customers from place landing at Dubai Airport to their Dubai Complementary tour etc.

Date of experience: March 7, 2025
TFG D. The First Group Rep
40 minutes ago

Dear Mr. Vijay,

In an effort to better understand your situation, we request that you email us directly at customer.support@thefirstgroup.com with your contact details and a member of our team will reach out to you to address your concerns.

Regards,
The First Group

Australia
1 review
0 helpful votes
Follow Hasan M.
Unfollow Hasan M.
Share Review
Report Review

Perfect experience
December 13, 2025

Our experience with the first group was superb from the moment we stepped foot into Dubai. All the places we were taken too and explanation of everything, we also had a wonderful time with our host Ramzi. The first group has some incredible investment opportunities.

Date of experience: December 3, 2025
TFG D. The First Group Rep
8 hours ago

Dear Mr. Hasan,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

India
1 review
0 helpful votes
Follow Nishant P.
Unfollow Nishant P.
Share Review
Report Review

We were first approached by a First group agent in Dubai Mall, who told, we will get a small tour lasting for an hour in there new Ceil Hotel and how we can invest in there properties.
Later on when we reached the office next day the narrative changed completely, and they told it will take 3 hours and was taken under pressure that we should invest on the same day. It was our vacation especially our Anniversary, but they wasted so much of our energy and time that it ruined our whole day.

Date of experience: December 3, 2025
AE
1 review
0 helpful votes
Follow David C.
Unfollow David C.
Share Review
Report Review

Amazing dream
December 9, 2025

It was an awesome experience looking at concept which then gets reflected in reality within a couple of minutes.

Date of experience: November 28, 2025
TFG D. The First Group Rep
8 hours ago

Dear Mr. David,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

India
1 review
0 helpful votes
Follow Sanjay T.
Unfollow Sanjay T.
Share Review
Report Review

The experience was good though it took a lot of time but i wax shown all active properties and upcoming ones, the explanations were clear.

Date of experience: November 21, 2025
TFG D. The First Group Rep
1 week ago

Dear Mr. Sanjay,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

AE
1 review
0 helpful votes
Follow Kolli T.
Unfollow Kolli T.
Share Review
Report Review

We did not have the opportunity to conduct our own due diligence. Although we have reached out to pursue the investment, representatives have disappointingly failed to contact us.

Date of experience: November 23, 2025
AE
1 review
0 helpful votes
Follow Jabulani M.
Unfollow Jabulani M.
Share Review
Report Review

A rather confusing experience
December 2, 2025

I was of the impression that the invitation was for a tour of a new hotel within the group.
The first encounter, during the visit, turned up to be about potential investment in UAE.
Then a visit to a hotel at Palm Island were were shown the beach and a double bedroom suite.
We were then introduced to a "manager" who offered us a $*******. 00 5 day per annum time share with a requirement for an up front $7000. 00 down payment, reduced to $2500. 0, with the balace payable over 2 years.
I found it odd to be expected to pay the up front down payment, which was said to be a special offer valid for that day or so, considering that the holiday package had neverbeen on my plans.
I would recommend that the sales people, who invite potential clients, fully explain what the invitation is for. That is: 1) potential investment opportunities & 2)holiday time share membership

Date of experience: November 20, 2025
Israel
1 review
0 helpful votes
Follow יונה מ.
Unfollow יונה מ.
Share Review
Report Review

Waiting for your reply for A WEEK!
December 2, 2025
Updated review

Hello, I sent you a message today and last Saturday regarding my reservation this January. I'd like to make sure you got it safely.

The number is:
|L5PB1R65MGXEU4U

We had picked dates for mid-January, but they are no longer suitable, and we need to contact a representative ASAP.

Date of experience: November 15, 2025

Waiting for your reply for A WEEK!
December 2, 2025
Previous review

Hello, I sent you a message today and last Saturday regarding my reservation this January. I'd like to make sure you got it safely.

The number is:
|L5PB1R65MGXEU4U

We picked dates for mid-January, which are not good anymore, and we need to contact a representative ASAP!

Date of experience: November 15, 2025
Jordan
1 review
0 helpful votes
Follow Sadeeq A.
Unfollow Sadeeq A.
Share Review
Report Review

تجربة برنامج لايف ستايل دبي كانت بالفعل فوق التوقعات.
من أول يوم بتحس إنك داخل على أسلوب حياة مختلف تمامًا—تنظيم، احتراف، اهتمام بالتفاصيل، ومتابعة دقيقة بكل خطوة. البرنامج بيعطيك طاقة إيجابية مش طبيعية، وبيخليك تلتزم بدون ما تحس إنك مجبور، لأن كل شيء مصمم بطريقة ذكية وممتعة

Date of experience: November 21, 2025
Egypt
1 review
0 helpful votes
Follow Hnafy A.
Unfollow Hnafy A.
Share Review
Report Review

تجربة رائعة جدا في التعامل و التواصل مع العميل في اسرع وقت ممكن

Date of experience: November 18, 2025
TFG D. The First Group Rep
2 weeks ago

عزيزي حنفي,

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Ghana
1 review
0 helpful votes
Follow Sharon Q.
Unfollow Sharon Q.
Share Review
Report Review

Disappointed
November 27, 2025

I transited through Dubai with a colleague last August and although we were hesitant, we purchased the package together with the hope that I will visit Dubai with my family during the year. However, due to busy work schedules I was not granted leave during the year. I managed to secure a 2 week leave during December and tried activating the package and was informed that it had expired. I spoke to some customer service reps and was given an email to send my request to. I explained my situation in the mail and was even willing to purchase another package in addition for other family members. However, my request was refused. I have also spoken to the person we purchased the package from and he says he will follow up on it. A purchase of $1499 goes down the drain because I couldn't secure leave at work. The lack of flexibility attached to the package means that one has to be very sure that they can take a trip during the period else the package is forfeited. For a business that is based on recommendation and customer satisfaction, my experience has been very disappointing as to how the situation has been handled.

Date of experience: November 12, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Mohammed I.
Unfollow Mohammed I.
Share Review
Report Review

عمل رائع و جميل واحترافي وشكرا للموظفين على تعاونهم و اسلوبهم الراقي

Date of experience: November 17, 2025
TFG D. The First Group Rep
3 weeks ago

السلام عليكم

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Massachusetts
1 review
0 helpful votes
Follow Helen B.
Unfollow Helen B.
Share Review
Report Review

They responded right away my email
November 25, 2025

I had to transfer my membership to my daughter for her to use it. They responded in a timely fashion and took care of it. Now the membership is in my daughter's name. So there is no problem when she is ready to use it.

Date of experience: November 15, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Ms. Helen,

Thank you for sharing your kind words.

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Malawi
1 review
0 helpful votes
Follow Ali C.
Unfollow Ali C.
Share Review
Report Review

Enriching Experience
November 25, 2025

It was enriching to be introduced to exotic holiday experiences worldwide in addition to potential investment earnings.

Date of experience: November 15, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Ali,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Mauritius
1 review
0 helpful votes
Follow Amanda F.
Unfollow Amanda F.
Share Review
Report Review

So I was at first collection marina bought vacation package from their agents and now when I asked to use the tickets they said that they don't have availability in the resort they promised, another one said their Wyndham is not in the holiday package I need to pay more. When I asked to get what I already paid for they ignore my message and calls. I'm coming to Dubai soon to sort this issue.

Date of experience: November 13, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Ms. Amanda,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

India
1 review
0 helpful votes
Follow Vijay C.
Unfollow Vijay C.
Share Review
Report Review

Since I have booked a VIP package this time, the cost of which is far more than what I paid last year when I bought two packages under the Platinum DLE scheme, I thought I'd get better rooms and choice of hotels.

Date of experience: November 13, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Hamza G.
Unfollow Hamza G.
Share Review
Report Review

كيف يمكن التأكد من استحقاق العروض المتاحة من أماكن وفعاليات

Date of experience: November 12, 2025
California
1 review
0 helpful votes
Follow Michael T.
Unfollow Michael T.
Share Review
Report Review

First collection marina
November 21, 2025

Very nice hotel fantastic staff room was very good and what a view of the marina
We will go back again and explore some more of what was on offer.

Date of experience: November 2, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Micheal,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

CD
1 review
0 helpful votes
Follow Djamboleka H.
Unfollow Djamboleka H.
Share Review
Report Review

Il faut plus de précisions dans vos questions avec les images a l'appui

Date of experience: November 10, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Moussa S.
Unfollow Moussa S.
Share Review
Report Review

سيء
November 19, 2025
Updated review

عدم الصدق قبل الاشتراك في البرنامج كان التواصل ممتاز من قبل المندوب لكن بعد الاشتراك يتغير التعامل والتواصل من قبل الشركة وتأخير في إرسال الايميل لتفعيل العضوية واختيارات الفنادق

Date of experience: November 9, 2025
TFG D. The First Group Rep
4 weeks ago

السلام عليكم

نود مراجعة وضعك بشكلٍ أعمق ونرجو منك التواصل معنا على customer.support@thefirstgroup.com كي يتمكن أحد أعضاء فريقنا من التواصل معك مباشرةً.

وتفضلوا بقبول وافر الاحترام والتقدير،
شركة ذا فيرست جروب


سيء
November 19, 2025
Previous review

عدم الصدق قبل الاشتراك في البرنامج كان التواصل ممتاز من قبل المندوب لكن بعد الاشتراك يتغير التعامل والتواصل من قبل الشركة وتأخير في إرسال الايميل لتفعيل العضوية واختيارات الفنادق

Date of experience: November 9, 2025